BUILDING THE BRIDGE BETWEEN CULTURE & COMMERCE
I operate at the intersection of media, marketing, and experiential engagement.
Currently, I serve as the SVP of Branded Content for Ruby — iHeartMedia’s branded content agency — where I oversee a commercial content engine that marries creator-driven media and tangible audience engagement with rigorous commercial goals. My role is to ensure that premium content doesn't just entertain—it scales enterprise revenue.
My path to the boardroom was non-traditional, which is exactly why it works. I spent my early career on stage—first as a signed rock musician, then as a touring stand-up comedian performing in all 50 states. That life taught me the mechanics of experiential marketing before I ever knew the term: how to read a room, hold an audience, and architect a narrative that commands attention.
I believe true market differentiation requires a barrier to entry built from hard-earned, verifiable authority. I applied this philosophy to the beverage industry, mastering the difficult, offline work required to earn my stripes as a Certified Cicerone®, Certified Specialist of Wine, and Certified Specialist of Spirits. What started as a personal pursuit became a masterclass in building credibility and educating audiences across the country.
Today, I combine these worlds—executive strategy, content solutions, and experiential execution—to bridge the gap between B2B commercial goals and modern digital audiences. Whether scaling a multi-platform media campaign for a Fortune 500 partner or architecting a tangible, in-person brand activation, my goal is the same: to build sustainable commercial architecture that algorithms cannot replicate.
I live in Larchmont, NY, with my wife, two kids, and a well-stocked bar.
WORK EXPERIENCE
As Global Head of Brand Strategy for Kerrang! — the premier UK-based rock publication founded in 1981 — I led all global digital marketing, monetization, and audience growth strategy for what is now an international brand. Fueled by a passion for rock, punk, and heavy metal, I applied my experiences in writing, editing, production, marketing, management, and sales to establish a massive digital audience for the brand in America — and eventually, throughout the world.
Previously, I was Editor-In-Chief of The Beer Necessities (a digital publication founded by Anheuser-Busch), Beer Editor for About.com (now Dotdash), and Program Scheduling Coordinator for Comedy Central.
BEVERAGE WRITING
I have written about beer, wine, spirits, and coffee for Food & Wine, Tasting Table, Thrillist, Wine Enthusiast, Esquire, Vanity Fair, Men’s Journal, Playboy, Saveur, Quartz, Travel + Leisure, DuJour, Draft, Salon, All About Beer, Fatherly, Vinepair, Mr. Porter, Serious Eats, VICE Munchies, The Daily Meal, the Institute of Culinary Education…and many MORE!
BEVERAGE EDUCATION & Consulting
As a Certified Cicerone®, Certified Specialist of Spirits (CSS), and a Certified Specialist of Wine (CSW), I’ve taught beer, wine, and spirits classes at Astor Center, The Brooklyn Kitchen, and NYC Wine Company. I’ve hosted branded events for The Glenrothes, High West Distillery, Anheuser-Busch, Pabst, Brookfield Place, and Prosciutto di Parma, and have spoken at trade and consumer events around the world such as Thirst Boston, the Beer Marketing & Tourism Conference, Euphoria, and the US Beverage Expo.
In 2016, I spent a year as the Beer Director for Merchants Hospitality, buying beer and curating menus for five downtown New York restaurants.
COMEDY / TV
As one half of comedy duo Dave and Ethan, I co-created and co-starred in Dave and Ethan: Lovemakers on NBC’s digital comedy platform, Seeso. I've hosted various videos for Food & Wine Magazine, and an international video series for Budweiser. Previously, you may have seen me on NBC's The Tonight Show, The Today Show, VH1’s Top 20 Countdown, Bravo, TruTV, Food Network, as the host of PBS’s Bongo Bongo and Music Choice’s Rock U, or all over my parents’ house, where my mother proudly displays a few too many framed photos of her son.