Ethan Fixell
Ethan Fixell
Official website for digital media expert Ethan Fixell.
 

Ethan Fixell

 
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BRAND STRATEGY + STORYTELLING

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I Got Rejected for Months. Then I Built a Career Moat
I Got Rejected for Months. Then I Built a Career Moat

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I had the skills, the ideas, and the hustle. So why was no one replying?

How 200 Awkward Double Dates Launched My Career
How 200 Awkward Double Dates Launched My Career

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What started as a joke became my entire career strategy.

Why the 5-Year Plan Is a Career Trap, and What to Build Instead
Why the 5-Year Plan Is a Career Trap, and What to Build Instead

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To become irreplaceable, stop trying to out-compute algorithms and start stacking uniquely human experiences into a “mosaic fortress.”

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A concrete egg, a neutral oak barrel, and a clay amphora walk into a winery... No, not for a Sip and Sculpt class in Brooklyn—but to make this magical wine. Blending four highly opinionated white grapes into one bottle can be tricky. But sippi
They say you can't buy knowledge...but you can buy a bottle of Hungarian wine and call it "studying." Regionally, Hungary has always been a bit of a blind spot for me. But as I enter the final stretch of prep for my @WSETGlobal Level 3 exa
POP QUIZ: Name an obscure Spanish grape that is making one of the most exciting wines in California right now?? I’ve been drinking with Andrew Harwood for over a decade, and I couldn't have been more excited for him when he launched @WorkshopC
The calendar says March, but the snow on our lawn is telling a very different story.... 🥶🍷 If I can’t be in the Dolomites right now, I’m at least going to drink like I am. Meet the 2021 Villa Gresti from @TenutaSanLeonardo. Straight ou
@DeborahFixell said I could have two Valentines this year. She's very understanding.  I first met winemaker Matt Dees at a press dinner a few years back, and ever since, I’ve been a massive fan of the distinct energy he cre
Homework looks a little different these days...🍷📚 I’m deep in the weeds, studying for my Level 3 Award in Wines with @WSETGlobal at the @InternationalWineCenter. The "California" chapter of the course covers everything from Napa h
Pairing a massive Super Tuscan with Chinese takeout sounds like a sommelier’s nightmare. The general rule for Chinese is to reach for off-dry Riesling or bubbles, and call it a day. But rules are meant to be broken, and sometimes cold weather
The Great Fixellini is back to predict the inevitable wine truths of 2026 for @FineDiningLovers! Find out what's in store for Gen Z drinking habits, chilled wine, paper bottles, the non-alcoholic sector, and much more... at "bit.ly/winetrends20

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