Ethan Fixell
Ethan Fixell
Official website for digital media expert Ethan Fixell.
 

Ethan Fixell

 
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BRAND STRATEGY + STORYTELLING

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How to Translate Complex Products Into Trusted Brands
How to Translate Complex Products Into Trusted Brands

AS PUBLISHED BY INC.

Markets don’t buy the best product — they buy the clearest story. To bridge the gap between your engineering and marketing departments, you must build a translation layer. Here’s how you transform your complex capabilities into a trusted corporate brand.

Wine Trends That Will Define 2026
Wine Trends That Will Define 2026

AS PUBLISHED BY FINE DINING LOVERS

Last year, I gazed into my crystal wine glass and made a few bold predictions about the state of the wine world in 2025. Now, The Great Fixellini is back to predict the inevitable wine truths of 2026 for S. Pellegrino's Fine Dining Lovers!

Champagne Taste, Smart Budget: The Connoisseur’s Guide to Affordable Sparkling Wine
Champagne Taste, Smart Budget: The Connoisseur’s Guide to Affordable Sparkling Wine

AS PUBLISHED BY FINE DINING LOVERS

Skip the splurge without sacrificing the sparkle. These traditional-method wines from Italy, Spain, the U.S., and France deliver Champagne-level finesse for a fraction of the price.

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The calendar says March, but the snow on our lawn is telling a very different story.... 🥶🍷 If I can’t be in the Dolomites right now, I’m at least going to drink like I am. Meet the 2021 Villa Gresti from @TenutaSanLeonardo. Straight ou
@DeborahFixell said I could have two Valentines this year. She's very understanding.  I first met winemaker Matt Dees at a press dinner a few years back, and ever since, I’ve been a massive fan of the distinct energy he cre
Homework looks a little different these days...🍷📚 I’m deep in the weeds, studying for my Level 3 Award in Wines with @WSETGlobal at the @InternationalWineCenter. The "California" chapter of the course covers everything from Napa h
Pairing a massive Super Tuscan with Chinese takeout sounds like a sommelier’s nightmare. The general rule for Chinese is to reach for off-dry Riesling or bubbles, and call it a day. But rules are meant to be broken, and sometimes cold weather
The Great Fixellini is back to predict the inevitable wine truths of 2026 for @FineDiningLovers! Find out what's in store for Gen Z drinking habits, chilled wine, paper bottles, the non-alcoholic sector, and much more... at "bit.ly/winetrends20
It kills me when folks dismiss mezcal as "too smoky" -- they're entirely neglecting the spirit's most poetic category: the Ancestral expressions. The Cempasúchil Reserva from @BozalMezcal is a masterclass in that ancient methodolog
There's a huge difference between "hard cider" and real CIDER. One is often a sugar bomb made from concentrate; the other is, quite literally, wine made from apples. This is the 2023 Delaware Dry from @SeminaryHillCider. While I've posted
For the longest time, the non-alcoholic category was defined by what it lacked. Most options have skewed way too sweet, tasting more like "juice for grown-ups" by lacking the structural backbone — the bitterness — that makes a c

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