Ethan Fixell
Ethan Fixell
Official website for digital media expert Ethan Fixell.
 

Ethan Fixell

 
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BRAND STRATEGY + STORYTELLING

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Why the 5-Year Plan Is a Career Trap, and What to Build Instead
Why the 5-Year Plan Is a Career Trap, and What to Build Instead

AS PUBLISHED BY INC.

To become irreplaceable, stop trying to out-compute algorithms and start stacking uniquely human experiences into a “mosaic fortress.”

What Bombing on a Comedy Stage Taught Me About Pitching the C-Suite
What Bombing on a Comedy Stage Taught Me About Pitching the C-Suite

AS PUBLISHED BY INC.

Surviving the comedy trenches is the perfect preparation for high-stakes corporate presentations…. Discover why the best C-suite pitch skills aren't learned in an MBA seminar, but forged by the brutal reality of bombing on a stand-up stage.

How to Translate Complex Products Into Trusted Brands
How to Translate Complex Products Into Trusted Brands

AS PUBLISHED BY INC.

In my debut weekly column for Inc., I lean into my experience to argue that markets never buy the best product — they buy the clearest story.

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The calendar says March, but the snow on our lawn is telling a very different story.... 🥶🍷 If I can’t be in the Dolomites right now, I’m at least going to drink like I am. Meet the 2021 Villa Gresti from @TenutaSanLeonardo. Straight ou
@DeborahFixell said I could have two Valentines this year. She's very understanding.  I first met winemaker Matt Dees at a press dinner a few years back, and ever since, I’ve been a massive fan of the distinct energy he cre
Homework looks a little different these days...🍷📚 I’m deep in the weeds, studying for my Level 3 Award in Wines with @WSETGlobal at the @InternationalWineCenter. The "California" chapter of the course covers everything from Napa h
Pairing a massive Super Tuscan with Chinese takeout sounds like a sommelier’s nightmare. The general rule for Chinese is to reach for off-dry Riesling or bubbles, and call it a day. But rules are meant to be broken, and sometimes cold weather
The Great Fixellini is back to predict the inevitable wine truths of 2026 for @FineDiningLovers! Find out what's in store for Gen Z drinking habits, chilled wine, paper bottles, the non-alcoholic sector, and much more... at "bit.ly/winetrends20
It kills me when folks dismiss mezcal as "too smoky" -- they're entirely neglecting the spirit's most poetic category: the Ancestral expressions. The Cempasúchil Reserva from @BozalMezcal is a masterclass in that ancient methodolog
There's a huge difference between "hard cider" and real CIDER. One is often a sugar bomb made from concentrate; the other is, quite literally, wine made from apples. This is the 2023 Delaware Dry from @SeminaryHillCider. While I've posted
For the longest time, the non-alcoholic category was defined by what it lacked. Most options have skewed way too sweet, tasting more like "juice for grown-ups" by lacking the structural backbone — the bitterness — that makes a c

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